Home Town Proud

Recognition at the local level.

When we embarked on this Apronique journey, we soon realized that if we were going to be taken seriously, it would not be by those who knew us best. I'm reminded of the scripture passage in St. Mark 6:4-- Then Jesus told them, “A prophet is honored everywhere except in his own hometown and among his relatives and his own family.” (New Living Translation) After contacting some local merchants and businesses, I could not deny the smirks and quick dismissals--except Patricia Ann's in Cape Girardeau! (Thanks Jo!) ...and how could we forget the negative 'disencouragements' of---they know who they are?

So..in order to establish some credibility and validation, we focused our efforts outside of our immediate area. The first shops to purchase our products for resale were in TN, AR, IL, LA and TX. The first businesses to purchase our products for their employees to wear were in OK, TN and TX. We opened a small showroom at the Dallas Market.

After months of working hard to establish ourselves as designers and manufacturers of high quality, on-trend, not your grandma's apron apparel, we recently received print recognition via the local Cape Girardeau MO newspaper. (Thanks Callie!) Kristin and Stella are on the front cover of their Winter 2008 issue of SHE. An accompanying article appears on pages 18-19. The online issue of the article can be found here.




We want to thank Dr. Judith Wiles of Southeast Missouri State University, and her Fall 2007 Integrated Marketing Communications Class. These young people worked hard to present to us a successful marketing plan. They offered several beneficial ideas, and one included increasing our exposure locally. Hopefully this SHE article will be the beginning of this increase.